How do YOU say it?
Some people pronounce GIF with a soft G, like the popular peanut butter brand. They argue that because the 'G' stands for "Graphics," the acronym should be pronounced with a soft sound. Even Steve Wilhite, the creator of the format, declared it's pronounced like "JIF."
Others insist it should be pronounced with a hard G, like the word "gift" without the 't.' They argue that most words starting with 'g' followed by 'i' use a hard G, and that acronyms should be read like the words they represent: Graphics Interchange Format.
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